Fortunawin, part of Fortuna Entertainment Group, the largest provider of odds betting in Central and Eastern Europe, has signed an agreement with UK-based Network Media Services to implement the EGASS affiliate management system on its Fortunawin.com betting portal.
The agreement, which will lead to the rollout of a major affiliate marketing drive across its territories, follows months of research to find the right software platform.
"Affiliates will play a very significant role in the development of our business, so it was essential that our choice of platform reflected the importance of the role it will be playing," said Fortunawin’s Marketing Manager, Jaroslav Kulenda.
"The competition for share of affiliate real estate in this industry is very intensive, so our product had to be outstanding, delivering accurate tracking, the tools they need to promote our brand, and easy access to detailed reporting," he said. "EGASS has met all these requirements and promises to be a great platform for our affiliate initiative."
Ian Jewers, Managing Director of Network Media Services said: "We are delighted to have concluded this agreement with one of the most exciting new companies in this industry. Fortunawin’s requirements were very specific but we have been able to match them and even exceed their expectations – and not just on the basic features such as multi-language and multi-currency support."
"The team at NMS has been developing products for this industry since 1997," said Jewers, "so we have been able to draw on a huge amount of experience, not only as developers, but as super affiliates ourselves. From an affiliate’s perspective, EGASS delivers everything they need. It is powerful, simple to use and, most important of all, it offers transparent reporting."
The EGASS system will be implemented over the next few weeks in readiness for the launch of Fortunawin.com’s affiliate program later this year.
FortunaWin is a project developed in 2010 by the largest odds betting provider in Central and Eastern Europe - Fortuna Entertainment Group (FEG). The group, operating in the Czech, Slovak, Polish and Hungarian markets, is constantly investing in new products and expanding its existing network of branches and services and has shaped itself as a leader in setting trends in the betting sector.
Network Media Services
Network Media Services (NMS) is the name behind a new generation of performance marketing software developed to manage, automate and maximise third party distribution models on the internet. NMS was an early pioneer of online marketing systems, developing solutions for affiliate networks and advertisers from 1997. These systems are still serving millions of advertisements and financial transaction processes every day and are used by over 100,000 affiliates each month.
The new generation of NMS products includes ERASS, an integrated, full service, affiliate referral and management system, tailor-made for online retailers. Industry specific systems are also available for the online gaming industry (EGASS) and eTraders – ETRASS.
The systems are designed to provide complete turnkey solutions to retailers, networks and operators with full multi-language and multi-currency support. NMS has integrated all the key functions required to manage complex on and offline distribution models including multi-level referrals, tracking, ad serving, payment systems, promotions, messaging, news and support, backed by powerful reporting tools.
Network Media Services Ltd
Tel: +44 1206 768 007
Fax: +44 1206 548 830